Wens

Guangdong Wens Foodstuff Group Co., Ltd, founded in 1983, has grown into a cross-region modern farming business group mainly engaged in livestock and poultry breeding, complete with relevant business lines.

As of December 31, 2018, Wens had a controlling stake in more than 270 companies and partnered with 50,000 family-owned farms in more than 20 provinces (cities, autonomous regions) in the country.

n 2018, Wens sold 22.297 million pigs, 748 million chickens and received operating revenue of RMB 57.236 billion.

On January 16, 2019, junben Chairman Xu Shaochun and Wens Chairman Wen Zhifen inaugurated Guangdong Xinnong Internet Technology Co., Ltd (Xinnong Internet). By launching Xinnong Internet, Wens and junben, two leaders in their respective industry, teamed up in 2019 to make the first attempt at restructuring the modern farming industry value chain and embarked on new practices of a very promising enterprise community of shared future.

Farming, the primary industry that often keeps a low profile, but provides many jobs and is of significance to the society, has witnessed explosive growth driven by technologies but also exposed numerous problems in recent years. Two most pressing painful points are:

The productivity of breeding leaves very small room for improvement

As we know, driven by technologies, farmers no longer manually raised dozens of chickens or several pigs. Centralized and industrialized mechanical breeding has largely increased productivity. Most of those industrialized farms have accomplished the first technical transition from manual to mechanical.

Productivity has reached its peak. On one hand, the productivity that can be achieved via mechanization leaves very small room for improvement. On the other hand, mechanization has some problems that remain unsolved. For example, real-time observation by man is still necessary, temperature control is not precise enough, and further improvement in productivity is impeded. Smart breeding is a must-have.

Wholesale market, the key circulation step is blocked

The traditional wholesale market is a misfit in the new situation and has become the bottleneck in circulation. For this reason, online wholesale restructured by IT, the internet and cloud computing might be a cure for this problem. What is needed is not only a web platform, but also to gear up productivity of the entire industry chain.

Popularize smart breeding

The first job Xinnong Internet needs to do is to popularize smart breeding and empower ordinary small-/medium-sized farmers with big data, IoT and other technologies. In this way, Wens can not only realize smart breeding in house, but also help its partners upstream and downstream embrace smart technologies. One farmer can raise 20,000 chickens with one PC with internet access.

Connect online and offline shared platform

Xinnong Internet will build a game-changing online platform that has the potential to revolutionize the traditional wholesale market model. The platform will be shared by all farmers, Wens, the circulation system and consumers. It will mix up all steps of the industry chain. Consumers may consume, wholesalers may wholesale and abattoirs may forge ties with upstream farms directly.

Upgrade the farming system

As Chairman Wen Zhifen said, farming has long become a high-tech, high-investment and high-risk industry. Both “inclusive” empowerment and “shared” platform, in a sense, represent a systematic upgrade of Wens and farming, rather than digitalization of one aspect. Only that deserves the said three attributes of the industry.

Therefore, Xinnong Internet will help restructure and digitalize Wens industry value chain, empower Wens, its partners along the industry chain and farmers and connect users directly. Meanwhile, it will empower other modern farming companies in China when the timing is right.